Zoomies
A marketplace type website and CRM dedicated for dog behaviourists and their clients
/ Overview
This case study presents Zoomies, a marketplace connecting dog behaviourists with owners, developed by a team of five UX students at SWPS University with guidance from Sabina Białek.
/ The challenge
Our goal was to create a platform that solves the frustrating experience of finding trusted dog behaviourists in Poland, where existing solutions are limited and inefficient.
Goals
Streamline the journey of locating a dog behaviour specialist,
Create a multi-tool service that fits the needs of dog behaviourists,
Challenges
Working with a team of varied characters and diverse work histories,
Defining the issues and pain-points in the existing process,
Chances
No direct competitors,
Common usability pattern,
Growing market needs,
/ Research
User interviews revealed key pain points: lack of expert portfolios, no centralized platform, and an overreliance on Facebook groups flooded with unverified offers.
11
Interviews with dog owners who used dog behaviourists services before
4
Interviews with dog behaviourists
We used the Value Proposition Canvas to understand user needs, uncovering issues like trust, poor discoverability, and inefficient workflows. User Journey Maps exposed specific pain points like complicated bookings, leading us to design advanced search filters, calendar integration, and simplified scheduling tools.
/ Results
We created and validated eight usage scenarios with external feedback to avoid design bias. These insights informed our initial paper sketches, which we later refined into mid-fidelity wireframes in Figma.
Mid-fidelity prototypes allowed us to test real user flows and iterate based on feedback. Most issues were tied to unclear naming, so UX writing improvements had a major impact. The final design addressed key usability problems with a clear, intuitive interface.
